Description

About Michael Halebian & Co.

Michael Halebian & Co. (MHCO) is a leading commercial flooring distributor in the Northeast construction industry, known for deep inventory, strong partnerships, and a relentless focus on customer service.

We are actively expanding our product portfolio with innovative, specification-driven solutions and are investing in high-impact talent to accelerate growth across the Manhattan and Brooklyn markets.

 
Position Summary

This is a high-visibility, market-facing role for a driven, competitive professional who thrives on building a strong sales pipeline and winning specifications.

The Business Development Representative (BDR) is responsible for aggressively developing new relationships, uncovering opportunities, and influencing product specifications at the earliest stages of project development. This role is expected to be in the field daily creating demand, opening doors, and positioning MHCO products with decision-makers, end users and across the A&D community.

The NY Metro market is supported by a team of Territory Managers (TMs) who manage contractor relationships, pricing, and order execution across the region. This BDR role will work alongside these TM partners, as well as an existing BDR in Manhattan, to drive demand with end users and within the design community. This role requires consistent coordination to ensure opportunities are effectively communicated, developed, and converted into business.

Requirements

Key Responsibilities

Market Penetration & Opportunity Creation

Prospect, identify, and penetrate target accounts across architects, designers, developers, and end users 
Build a strong, active pipeline of projects through consistent in-person engagement 
Open new doors and expand MHCO’s presence within key firms and ownership groups 
Generate real-time market intelligence and feed actionable opportunities to the TM(s) 
Ensure MHCO is specified early and often across active and upcoming projects 
 

Specification Influence

Drive product specifications by positioning MHCO solutions against competitors 
Engage decision-makers early in the design phase to shape project outcomes 
Track and actively manage specifications to prevent substitution and protect position 
Maintain constant visibility on project status and competitive activity 
Product Positioning & Engagement

Deliver compelling product presentations tailored to design and performance needs 
Distribute samples and ensure products are physically in the hands of specifiers 
Coordinate and schedule Lunch & Learns and CEU presentations with manufacturer partners (vendor-led presentations) 
Leverage vendor relationships to increase touchpoints and deepen account penetration 
Execution Alignment

Work closely with Territory Managers across the NY Metro area to ensure seamless communication of opportunities and project status 
Support pull-through by ensuring contractors are informed—through the TM(s) - of specifications and project flow 
Act with urgency to move projects from design intent to awarded business 
Activity & Accountability

Maintain disciplined CRM usage with accurate tracking of contacts, projects, and activity 
Consistently hit activity targets (meetings, new contacts, project adds) and pipeline benchmarks 
Submit timely reporting and expense documentation 
Travel

Local travel daily throughout Manhattan and the NY Metro area; occasional overnight travel as needed 
 
Qualifications

Required

3+ years of outside sales or business development experience in commercial flooring, building materials, or a related specification-driven industry.

Demonstrated success calling on architects, interior designers, or commercial end users.

Strong understanding of the commercial construction and interiors specification process.

Excellent presentation, communication, and relationship-building skills.

Self-motivated and comfortable managing a large, geographically dispersed territory.

Proficiency with CRM systems and Microsoft Office Suite.

Valid driver's license and ability to travel throughout the Manhattan and Brooklyn territory.

Preferred

Experience with commercial flooring products including carpet, LVT, hardwood, ceramic tile, or resilient flooring.

Existing relationships within the A&D community in the target territory.

Familiarity with LEED, WELL, or other sustainability rating systems relevant to flooring specification.

 
Compensation & Benefits

Base Salary: $85,000 – $130,000 (commensurate with experience) 
Incentive Compensation: Performance-based bonus plan (target earnings approximately 15–25% of base) 
High performers have the opportunity to exceed target earnings based on results
Comprehensive benefits package 
Mileage reimbursement 
Company-issued computer 
Cell phone allowance